BM632 Managing & Developing Innovation & Creativity

PR1: Individual, Paired or small group video presentation with supporting evidence.

Due: April 2026.

Assignment task

The assessment will be a single 100% weighted (video presentation and report). Students will work in pair. The objective of the assessment is to create a compelling video presentation followed by supporting evidence that effectively applies knowledge taught throughout the module and research to examine specific business issues that require innovative and/or creative solutions to generate viable options and make recommendations.

Task Overview: You are assigned the task of identifying a specific customer need, problem, or business opportunity related to the Energy sector in the United Kingdom that addresses specific Environmental, Social & Governance: OVO ENERGY, the issues or a combination of these. By applying appropriate tools and methodologies taught throughout the module, you will explore creative and innovative solutions.

Your task includes selecting the most viable solution, outlining its implementation plan for the next 12 months, and conducting an innovation audit to identify and address potential implementation issues.

• Choose a specific customer need, problem, or business opportunity related to the Energy sector industry in the United Kingdom.

• Analyse how the chosen need, business opportunity or problem relates to Environmental, Social & Governance considerations. Consider how the solution could impact the environment, contribute to community well-being, and align with ethical governance practices.

• Encompass a variety of elements such as reports, research findings, mind maps, theories, rich picture diagrams, photographs, notes, and any other relevant materials that evidence the need, problem or business opportunity identified. You are encouraged to include links to external sources like YouTube videos, podcasts, blogs, and vlogs that complement and bolster your work.

Utilise creative and innovation tools to generate a range of possible solutions for the identified business opportunity, need or problem in the Energy sector.

• Choose the most suitable solution based on its potential impact, feasibility, and alignment with the identified opportunity or problem. Provide reasoning for your selection, citing relevant data and factors.

• Develop a comprehensive outline plan for implementing the chosen solution over the next 12 months. Detail key steps, resources required, stakeholder engagement strategies, and a timeline.

• Apply an innovation audit methodology to proactively identify potential challenges and obstacles that the solution may encounter during implementation. Consider factors like market readiness, regulatory compliance, resource availability, community engagement etc.

• Offer well-informed recommendations for overcoming the potential challenges identified in the innovation audit. Provide strategies to mitigate risks, align with local regulations, secure necessary resources, foster community acceptance etc.

 Note: Your film report presentation should showcase your ability to analyse, innovate, and plan. It should also exhibit a comprehensive understanding of the theories and concepts. The presentation should effectively communicate your solution, its feasibility, and your approach to addressing potential implementation hurdles.

We expect to see creativity and imagination in the film to heighten viewer engagement. The length of the film report should range from 5 to 8 minutes for individuals and 12 to 15 minutes for groups, allowing for a small variation of +/- 10% in duration.

Key independent learning activities, employability skills and stretch activities:

❖ Comprehend how to conduct an innovation led activity/event.

❖ Apply creative problem-solving techniques and methodologies.

❖ Identify key information needs using core textbook and other reputable sources to develop innovation, change and commercial acumen.

❖ Search using commercial databases and research reports and other reputable sources to build an evidence-based argument for the innovation need and proposed solution.

❖ Conduct research (primary or secondary) using appropriate business research methodologies such as, but not limited to field observation, surveys, archival research and interviews (stretch).

❖ Demonstrate independent leadership of self and where appropriate others.

❖ Use technology to plan, produce and edit video content.

❖ Show junior executive presentation skills.

Please ensure your work is referenced using the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com).